Figures for November and December suggest that the industry benefitted from increased levels of consumer confidence in anticipation of a break in the Brexit deadlock. This saw higher levels of lead generation and conversions, something which continued through to December when conversion rates topped 38.4%.
Statistics also suggest a relatively positive start to 2020 with a jump in the average number of new leads and continuation of higher rates of conversion.
Average installed values remained consistent throughout November, December and January, although were slightly higher in December, dropping slightly in January of this year.
This shift in average installed value, down from £3,575 to £3,138, can be attributed to greater volume and higher average value sales of aluminium in December (£11,748) compared to January (£5,615).
Sales of PVC-U products also increased during January, with average order values of £2,409, pushing down average order values as a whole. This may be the product of increased number of ‘distress purchases’ driven by the poor winter weather.
Positively conversion rates jumped to 37.3% in January compared to 35.9% in November, which quality of leads has increased over the three-month period.