Voice of the Industry is a regular feature in Glass News, where editor Chris Champion poses a question to industry leaders. Here’s Elton’s response, which was featured in the January edition of Glass News.
People like to make predictions for the year ahead, but I don’t see the value in this exercise.
For me, the real value is properly understanding what is happening on a day-to-day basis. Why wait until the end of the year to discover all the opportunities you’ve missed?
For many window companies, their window into the health of the market is the number of leads that cross their desk, because they don’t have access to a CRM system like Business Pilot. So, for them, if leads are down, the prospects are poor.
But thanks to the Business Pilot Barometer, which we publish monthly, we know the business is there, even if leads have dropped! Business Pilot users can access that data daily and know where to concentrate their resources, and operate efficiently and profitably.
Live in the moment and use the data at your fingertips to make the right business decisions based on what you can measure, and that is what a good CRM can provide.
