Business Pilot has released the latest edition of its free industry white paper, offering installers fresh insight into the realities shaping today’s market, and revealing where the biggest opportunities now lie.
Issue 2 of the UK Window & Door Installer Report draws on more than six years of anonymised Business Pilot data, alongside leading consumer research by Keystone Marketing, to provide a clear picture of changing demand, buyer behaviour and sales performance.
Among the headline findings, the report reveals that lead volumes have fallen by 15% since 2020, while average order values have increased by more than 60% over the same period – highlighting a shift towards higher-value, premium installations.
Crucially, the data also shows that around 6 in 10 enquiries are still not converting, pointing to a significant opportunity for installers to improve performance without increasing lead generation.
“We hear day-in day-out from our installers that the market is changing, and our latest whitepaper exemplifies this”, says Elton Boocock, Managing Director of Business Pilot. “What this report shows very clearly is that the installers who are succeeding aren’t necessarily getting more leads, they’re making more of the ones they already have.
“Our findings prove that there’s a real opportunity to improve conversion, increase order values and align more closely with what today’s customers actually want.”
Business Pilot’s CRM is designed specifically to address this challenge, giving installers full visibility of their pipeline, structured follow-up processes, and automated reminders to ensure no lead goes cold, helping users convert more of the enquiries they already have.
The report also explores key behavioural trends, including the growing importance of word-of-mouth referrals, the rise of premium product demand, and the gap between what homeowners expect to spend and what they are quoted.
Designed for installers, by installers, the white paper combines data-led analysis with practical recommendations that businesses can apply immediately to strengthen sales and profitability.
