Quiet optimism amid familiar patterns
As we close the page on 2025, December’s data shows a mixed, but not unfamiliar, close to what was a steady year of adjustment for
6th January 2026
…offers a monthly analysis of the key trends defining window and door retail. It draws on real industry data collated by Business Pilot, the cloud-based business management tool developed by installers for installers.
As we close the page on 2025, December’s data shows a mixed, but not unfamiliar, close to what was a steady year of adjustment for
As we move through the final months of the year, the data reflects a market responding in a way that aligns closely with typical seasonal
October’s performance marks another positive step for installers, with key indicators improving across the board and average order value delivering an especially welcome boost to
September’s data shows a mixed but cautiously encouraging picture for the retail window and door sector, with improvements in leads and sales compared to August,
August marked a shift in momentum for the window and door retail sector, with all five key indicators softening after July’s steady performance. While seasonal
July delivered a welcome rebound in lead volumes, while overall activity levels remained steady across most core metrics. It’s a balanced performance that gives some
June saw a further softening in lead volumes and sales, but strong conversion rates suggest that buyers who are in the market remain committed. Average
May’s numbers tell an encouraging story. While activity has eased slightly in some areas, we’re seeing some positive shifts in others – especially where it
April’s figures suggest a market finding its rhythm after the momentum we saw in March. Although some metrics have dipped slightly, others show signs of
March’s data paints a picture of growing market momentum as we move into spring. Following a slightly more cautious February, March saw improvement across most
February’s data tells us a clear story: the market is stabilising after a strong start to the year, but caution is still shaping buying behaviour.
January’s figures reflect a market slowly regaining momentum after the December slowdown, though broader economic pressures continue to shape the outlook for installers. Positive indicators
Business Pilot is a powerful CRM, which mobilises the power of cloud-based technologies, to give installers complete visibility of each and every element of their operation from leads and conversions to job scheduling, cost of installation, service calls, and financial reporting.
Accessible across all devices, from desktop to phone, it supports installers in running their businesses more profitably.
